Stop trying to sell life insurance to Gen Z

Investment Executive
April 15, 2025.

Think life insurance is just for later in life? Think again.

Alysha Tse, Wealth Advisor at Richardson Wealth, says practical advice that fits real life is what clicks with her younger clients. That means focusing less on big milestones and more on value that makes sense right now.

Gen Z isn’t waiting for marriage or mortgages to start thinking about life insurance. They’re asking: what’s in it for me today? Lower premiums while you’re young and flexible options that grow with you.

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