Stop trying to sell life insurance to Gen Z

Investment Executive
April 15, 2025.

Think life insurance is just for later in life? Think again.

Alysha Tse, Wealth Advisor at Richardson Wealth, says practical advice that fits real life is what clicks with her younger clients. That means focusing less on big milestones and more on value that makes sense right now.

Gen Z isn’t waiting for marriage or mortgages to start thinking about life insurance. They’re asking: what’s in it for me today? Lower premiums while you’re young and flexible options that grow with you.

Related articles

2025

Tax loss harvesting: How to make the most of unrealized losses

December 17, 2025 - Andrew Feindel writes that tax loss harvesting works best when decisions are coordinated across accounts and grounded in a clear understanding…

1 minute read

2025

'Tis the season: How to make philanthropy part of your financial plan

December 3, 2025 - Philanthropy can enrich your life and align your finances with your values when approached with purpose and proper planning, writes Diana…

1 minute read

2025

Did you win some lotto money? Here are the first five things you should do

November 19, 2025 - Whether it’s $50,000 or $5 million, sudden windfalls of wealth bring both opportunity and risk, writes Ida Khajadourian.

1 minute read