Giving back a key factor for women as their wealth rises

The Globe and Mail
December 2, 2025.

For Rebecca Broadley and Kate Murdoch, the uptick of philanthropic giving by women shows not just a financial shift, but a cultural one. As both advisors point out, women want their giving to make a meaningful impact and reflect who they are.

“You get women talking about why,” says Ms. Broadley. “Maybe their mom went through a health issue, or they grew up relying on certain community supports and they want to give back to the people or organizations that once helped them.”

“There is a real interest in supporting research and advancement that has historically been underfunded,” explains Ms. Murdoch. “Women want their giving to reflect their lived experience.”

Related articles

Market Ethos

Earnings going global

23 February 2026. Market Ethos.

2 minute read

Market Ethos

AI wrecking ball

Market Ethos. 17 February 2026. There is a wrecking ball bouncing from one industry to the next and folks are calling it the “AI Scare…

2 minute read

Market Ethos

Mixed signals

10 February 2026. Market Ethos. The economy is good, earnings growth is good, inflation is fine, this is a good foundation. These are more market…

2 minute read