How to overcome subconscious biases that interfere with financial decision-making

The Globe and Mail
August 1, 2023.

In an article for the Globe and Mail, Alexandra Horwood, Portfolio Manager, Investment Advisor with Richardson Wealth writes about the profound impact of psychological factors on investment decisions.

These deep-rooted beliefs, emotions and personal values can lead even experienced investors to make impulsive choices that derail long-term financial objectives.

Wealth advisors have a unique opportunity to work with clients to identify their blind spots and explore potential biases or triggers. By investing the time to understand and acknowledge the complexities of a client’s beliefs and experiences, advisors can play a vital role in safeguarding their long-term financial goals.

*Globe Advisor subscription required.

Read more.

Related articles

2025

RF Capital reports second quarter 2025 results

RF Capital Group Inc. reports revenue of $89.3 million in the second quarter of 2025.

2 minute read

2025

Does the return on cottage memories outweigh the return on investment?

July 30, 2025 - Rebecca Broadley explores the emotional and financial considerations of cottage ownership – from hidden costs and portfolio impact to lifestyle alignment…

2 minute read

2025

Quebec’s iA Financial scoops up independent wealth manager RF Capital

July 28, 2025 - Dave Kelly: iA will allow the company to “unlock powerful opportunities across technology, product innovation, and operational scale — enhancing the…

2 minute read