How to overcome subconscious biases that interfere with financial decision-making

The Globe and Mail
August 1, 2023.

In an article for the Globe and Mail, Alexandra Horwood, Portfolio Manager, Investment Advisor with Richardson Wealth writes about the profound impact of psychological factors on investment decisions.

These deep-rooted beliefs, emotions and personal values can lead even experienced investors to make impulsive choices that derail long-term financial objectives.

Wealth advisors have a unique opportunity to work with clients to identify their blind spots and explore potential biases or triggers. By investing the time to understand and acknowledge the complexities of a client’s beliefs and experiences, advisors can play a vital role in safeguarding their long-term financial goals.

*Globe Advisor subscription required.

Read more.

Related articles

2025

No partner, no problem: Building wealth when you’re doing it alone

June 9, 2025 - Sascha Isaacs shares practical steps to help women navigate key challenges like budgeting, investing, retirement planning, and building financial confidence.

2 minute read

2025

Financial considerations when giving and receiving an early inheritance

June 11, 2025 - Alexandra Horwood outlines how a gradual approach to early inheritance, along with structures like annuities or trusts, can offer clarity and…

2 minute read

2025

As Good as Gold: Investing in Gold Amid Market Uncertainty

May 27, 2025. Joelle Hall explores three reasons investors consider gold: as a hedge, a safe-haven, or a direct investment.

2 minute read