How to overcome subconscious biases that interfere with financial decision-making

The Globe and Mail
August 1, 2023.

In an article for the Globe and Mail, Alexandra Horwood, Portfolio Manager, Investment Advisor with Richardson Wealth writes about the profound impact of psychological factors on investment decisions.

These deep-rooted beliefs, emotions and personal values can lead even experienced investors to make impulsive choices that derail long-term financial objectives.

Wealth advisors have a unique opportunity to work with clients to identify their blind spots and explore potential biases or triggers. By investing the time to understand and acknowledge the complexities of a client’s beliefs and experiences, advisors can play a vital role in safeguarding their long-term financial goals.

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